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This year, the Safety Zone focuses on promoting farm and rural safety for everyone living, working, or spending time in the countryside. Our partner organisations and charities will be on hand to share essential guidance to help keep our rural communities safe.

Our Sponsor – Crestmoor Construction

Crestmoor Construction proudly supports The Safety Zone once again, bringing new hands‑on activities and showcasing their five CPC courses:

  • Drivers’ Health, Safety & Wellbeing
  • Emergency First Aid at Work
  • Competent Driver
  • Safe Loading & Manual Handling
  • Mental Health & Emergencies

Meet Our Safety Partners

Dorset & Somerset Air Ambulance
Providing lifesaving, pre‑hospital critical care across the region, responding to nearly 3,000 emergencies each year. Their service runs 19 hours a day and is entirely funded by public support.

Website: Visit here

Talk Club
A male mental health charity helping men improve their “mental fitness” through supportive talking groups. Their simple question – “How are you? Out of 10?” – helps build resilience and meaningful conversations.

Website: Visit here

Avon & Somerset Police – Rural Crime Team
Focused on preventing and reducing rural crime, improving response and investigation, supporting victims, and strengthening communities through targeted engagement.

Website: Visit here

Devon & Somerset Fire & Rescue – Community Safety
Working to improve young driver safety on rural roads through education and awareness. Their initiatives highlight risks such as narrow lanes, agricultural vehicles, poor lighting, and changing weather conditions.

Come and visit Devon  & Somerset Fire & Rescue Service at Bath and West Show 2026 where they will be engaging on important key fire safety risks affecting homes, communities, and rural areas.

Discover how wildfires are becoming a growing threat especially in dry and rural environments and learn practical steps you can take to reduce risk understand the safe use of lithium ion batteries now common in vehicles tools and home energy systems and what to do if something goes wrong find out why smoke alarms remain one of the simplest and most effective ways to save lives and how to ensure yours is working properly.

The road safety team will also be attended offering advice to keep safe on the roads, highlighting the dangers of our rural roads. Discussing the Fatal 5 and the benefits of dashcams and telematics insurance with a number of resources on display to test out.

If you have ever considered a career within the Fire Service you can meet the local crew from Shepton Mallet who will also be attending with their Fire engine.

Website: Visit here

National Highways
Managing and improving motorways and major roads to keep journeys safe, smooth, and reliable.

Website: Visit here

British Horse Society
The UK’s largest equestrian charity, championing horse welfare and safety on and off the road while promoting education and access for everyone.

Website: Visit here

Yeovil Free Wheelers Blood Bikes
A 24/7 volunteer-run emergency courier service supporting the NHS. Riders are advanced trained and committed to promoting safe motorcycling while completing around 2,700 urgent deliveries each year.

Website: Visit here

South Western Ambulance Service
Providing emergency and urgent care across 10,000 square miles of predominantly rural areas, serving 5.5 million residents and millions of visitors. Their mission: “delivering the best care when you need us most.”

Website: Visit here

Avon & Somerset Police – Road Safety Team
Sharing key messages around the “Fatal 5” – the leading causes of serious and fatal road collisions – to help reduce avoidable incidents across rural communities.

Website: Visit here

RNLI (Royal National Lifeboat Institution)

The RNLI (Royal National Lifeboat Institution) is the charity that saves lives at sea. Powered primarily by kind donations, our search and rescue service has been saving lives for over 200 years. To find out more about who we are, what we do and how with your support, please ask any member on our stand.